Be Kind Rewind Online
In Michel Gondry’s film, "Be Kind Rewind," video store clerks make homemade versions of popular movies when the originals get erased.
So we went ahead and erased the internet, then asked users to help us recreate it by hand.
Click below to scroll through some stills
We also recreated the video store from the film in an art gallery. The exhibition took groups of visitors through an elaborately lo-fi filmmaking process, at the end of which they had a little film of their own, which was then stocked in the video store for other visitors to see.
Our promotional pop-up/participatory art installation/“Amateur Film Factory” was in use pretty much every minute that it was open, and hundreds of amateur films were made during the exhibition’s run. The exhibit got a ton of media coverage and went on to travel the world without me to places like Argentina, Brazil, and Paris’s Centre Pompidou.
Click below to scroll once again.
