Hot Pockets

HP wanted to really "romance" their new premium ingredients, so we did what we could. 

CD: Dennis Greeley
CD/AD/Vastly-More-Senior-But-Not-At-All-Shitty-About-It Partner: Steve Grsgkovic 

 Plus online bonus content like our most epic cheese-pull yet:

Scannable Crisping Sleeve

As many a wincing 14-year-old knows, Hot Pockets ARE really friggin' hot right out of the microwave. So we put our message of Irresistible Hotness where it mattered most: The Hot Pockets crisping sleeve.  

 Consumers could scan it to see this helpful warning video, because we’re grown up and responsible like that. 

We also sold Nestlé on a whole web extension where the "Mmm, meat" guy from the TV spot is a velvet-voiced talk radio DJ obsessed with Hot Pockets' Irresistibly Hot ingredients. Hot Pockets ended up changing directions before we could produce it, but at least I still have this picture of a powerpoint slide: 

After I presented the delicious bit of dialogue above, one lady came off mute to stammer something to the effect of, "Wow. That's... that's really vivid. You should, um, write romance novels or something." 

I can't help but consider this to be somewhat of a career highlight, and can only assume she feels the same. 

Snoop Dogg and Kate Upton star in this music video conceived and partly developed by us, then further developed and (mostly) shot by Threshold, our online partner agency.  There were a lot of cooks in this kitchen, but hey.